What was once confined to athletes and serious gym goers has now expanded into a broad and diverse spectrum of younger consumers who want solutions to support their mobility, for life. This creates a sweet spot in the joint health market for brands to tap into.

Lonza’s UC-II® undenatured type II collagen can help brands make an impact in the new active lifestyles space with a different type of collagen. With clinically proven joint health benefits across a variety of demographics, including healthy adults as young as 20 years old, the comprehensive body of evidence-based research…